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Posts Tagged ‘Bing

Rand(om) SEO Insights into Panda

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Moz Monthly Header Screenshot

The “Monthly Moz-Letter” almost got deleted today on my crusade to clean out my Gmail inbox. Glad I decided to open it – I almost missed this gold nugget from the Rand(om) Question section:

One last thing I’ll say about Panda in particular – you need to be willing to take dramatic action to respond. The sites I’ve seen recover are those who’ve done a complete redesign and a refresh of their content, making things so wonderfully amazing that they stand out as the best result for the query. Those who’ve made iterative attempts to reduce ads a little or throw some extra paragraphs on a page so as to hopefully get over the Panda algo generally haven’t.

Best of luck!
Rand

My take away? The huge light bulb moment SEO insight? If you want to rank first in Google in a post-Panda world, you’ve got to be a resource the best resource on the topic you’re targeting. Lead-aggregation sites (one of our biggest local rankings enemies in the moving industry) can’t just add tons of bogus content with a few keyword mentions, and increase their link buying budget and hope to outrank legit, helpful sites. But this also means that the websites of legit, authoritative businesses might not rank well if those biz owners don’t share their knowledge , and instead get caught up in the “Everyone needs to be on every social network to talk about themselves as much as possible” scamvice. Self promotion across social networks is not the same as being a helpful resource contributing to the betterment of your industry. I’m worried for the thousands of mom & pop businesses across the country that might miss that.

Mom & pop, if you’re reading this, here’s the best SEO advice I’ve got – be the best, most authoritative, most comprehensive, most helpful resource in the world on the topic you’re selling. Give all that helpful information away for free so that it spreads easily (Seth Godin shout-out). Then people will want to visit your site, want to find it in Google, Bing, Yahoo, Blekko, etc and, in turn, those search engines will want to deliver your site to the people using their search engines.

Written by Daniel

December 27, 2011 at 4:37 pm

Sending Automated Requests? Thanks Google Instant Search

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So if every time I type a letter into the Google search box it brings up a search. And each additional letter brings up a new search… what’s telling Google the difference between my normal search behavior and automated search result requests coming from a program or computer?

Apparently nothing…

Screenshot of Google Automated Request Read the rest of this entry »

Written by Daniel

September 23, 2010 at 2:32 pm

Bing Theme Song Video: Hires Children and Looses Some Cool Points

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I have to say, I have had a growing appreciation for Microsoft’s new “decision engine” – Bing, since it came out in May. Although the straight forward results it gives after aren’t quite as relevant or impressive, it’s search suggestions and filters help you find exactly what you’re looking for quickly and easily.

So here’s I draw the line on the Bing Evangelism: when Microsoft starts enslaving and indoctrinating small, impressionable children. See video below: Read the rest of this entry »

Written by Daniel

October 30, 2009 at 4:02 pm

Posted in Microsoft, Tech

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