Artificial Intelligence (AI) has revolutionized many industries and has transformed the way we work. True or false?
I’d argue, “False.”
But ChatGPT would disagree. That opening sentence was the first statement it spit out when I asked for a blog post on the pros and cons of using AI to write an SEO blog post.
I know, almost too cliche for its own good. But I wanted to see for myself (a) what AI would generate and (b) what Google would do if I edited and published that content. So, here it is – with the exception of the opening sentence, the words up to this point have all been hand-written by yours truly, the human behind the SEO Eclectic screen. Beyond this point is all AI generated by ChatGPT, with a few human edits throughout.
One area where AI has become increasingly popular is in content creation, particularly in the creation of blog posts for search engine optimization (SEO). In this blog post, I’ll discuss the pros and cons of using AI to write an SEO blog post.
Pros of using AI for SEO blog posts
1. Saves Time
One of the biggest advantages of using AI for SEO blog posts is the time it saves. Creating quality content takes a lot of time, and using AI can speed up the process. AI tools can quickly research topics and generate high-quality content that impress search engines and humans, alike. This can be especially beneficial for businesses that need to publish lots of content quickly.
2. Consistency
AI can foster consistency in content production. Human writers can have off days, and the quality of their writing can vary. AI, on the other hand, can produce consistent quality content every time, making sure that your brand voice and message are always on-point. This is especially important when it comes to SEO, where consistency is key.
3. Cost-effective
Using AI for content creation can also be cost-effective. Employing human writers can be expensive, especially if you need to produce a large volume of content. AI tools, on the other hand, are often available at a much lower cost, making it a more budget-friendly option for businesses. Keep in mind, you’ll probably end up needing AI prompt writing support. So, I imagine costs will probably normalize over time.
4. Scalability
AI can help businesses scale their content production. Whether you need to produce one blog post a week or ten, AI tools can handle the workload. As your business grows and your content needs increase, you can rely on AI to help you meet your needs. (Spoken like the true poster child for artificial intelligence…)
Cons of using AI for SEO blog posts
Let’s see how honest AI will be with its weaknesses…
1. Lack of Creativity
One of the biggest downsides of using AI for SEO blog posts is the lack of creativity. AI tools can generate content that is technically sound and meets SEO requirements, but it may lack the creative flair that human writers can bring to the table. This can result in content that feels formulaic and lacks the personality and voice that sets your brand apart. (Feels formulaic? 😏)
2. Limited Understanding of Nuance
AI tools can struggle with understanding nuance and context. This can be especially problematic when it comes to language and tone. Without a deep understanding of context, AI-generated content can miss the mark in terms of tone and language, potentially alienating your target audience.
3. Limited Expertise
AI tools can also be limited in terms of expertise. While they can quickly research a topic, they may not have the same level of expertise as a human writer who has years of experience in a particular industry. This can result in content that is technically correct but lacks the depth and nuance that comes from someone who has a deep understanding of the subject matter.
4. Quality Concerns
Finally, there is the concern that AI-generated content may not be of the same quality as human-written content. While AI tools have come a long way in recent years, there is still the risk that the content they generate will be subpar. This can be especially problematic when it comes to SEO, where high-quality content is essential.
Conclusion
AI has the potential to revolutionize content creation, and using AI for SEO blog posts can be a great way to save time, ensure consistency, and scale content production. However, there are also some downsides to using AI, including a lack of creativity, limited understanding of nuance, limited expertise, and quality concerns. Ultimately, the decision to use AI for content creation depends on your specific needs and goals. If you need to produce a large volume of content quickly and cost-effectively, AI may be the right choice for you. However, if you need content that is highly creative, nuanced, and expertly written, it may be worth investing in human writers who can bring that level of expertise and creativity to the table.
Or maybe a hybrid approach will take the cake – expert writers, leaning on AI tools and prompts to do the grinding, so they can polish and publish at scale, without losing quality.