The “Monthly Moz-Letter” almost got deleted today on my crusade to clean out my Gmail inbox. Glad I decided to open it – I almost missed this gold nugget from the Rand(om) Question section:
One last thing I’ll say about Panda in particular – you need to be willing to take dramatic action to respond. The sites I’ve seen recover are those who’ve done a complete redesign and a refresh of their content, making things so wonderfully amazing that they stand out as the best result for the query. Those who’ve made iterative attempts to reduce ads a little or throw some extra paragraphs on a page so as to hopefully get over the Panda algo generally haven’t.
My take away? The huge light bulb moment SEO insight? If you want to rank first in Google in a post-Panda world, you’ve got to be a resource the best resource on the topic you’re targeting. Lead-aggregation sites (one of our biggest local rankings enemies in the moving industry) can’t just add tons of bogus content with a few keyword mentions, and increase their link buying budget and hope to outrank legit, helpful sites. But this also means that the websites of legit, authoritative businesses might not rank well if those biz owners don’t share their knowledge , and instead get caught up in the “Everyone needs to be on every social network to talk about themselves as much as possible” scamvice. Self promotion across social networks is not the same as being a helpful resource contributing to the betterment of your industry. I’m worried for the thousands of mom & pop businesses across the country that might miss that.
Mom & pop, if you’re reading this, here’s the best SEO advice I’ve got – be the best, most authoritative, most comprehensive, most helpful resource in the world on the topic you’re selling. Give all that helpful information away for free so that it spreads easily (Seth Godin shout-out). Then people will want to visit your site, want to find it in Google, Bing, Yahoo, Blekko, etc and, in turn, those search engines will want to deliver your site to the people using their search engines.
An SEO friend, Alec, emailed me after reading my theory on a “relativity factor” in the Google algorithm. He had to respectfully disagree and explained why. I loved his point of view and asked if I could post his thoughts here as a guest post. He also has an intriguing article on the side effects of too much sleep over at the Healthy Way. Check out his side of the discussion and let me know your thoughts in the comments…
I just ran across your last post and being my usual contrary self, I have to disagree with you when you say a “one-size-fits-all approach wouldn’t work.” In this case I think it would. Market forces make it more equatable and eliminate the need for “fair metrics relative to [each] industry”. Besides since when is G fair? (but that is another discussion)
Big G wouldn’t necessarily have to have another algo factor for movers or any other industry (isn’t each industry unique?) as the industry itself will create their own relative effect on one another’s rankings by their willingness or ability to participate in each of the ranking factors.
During my rabid consumption of SEO knowledge in the form of podcasts, webinars, and blog posts, I’ve come to the conclusion they’re all wrong.
Not entirely, and not necessarily individually. But as a whole, if you combine all the suggestions & theories, they’re very one-size-fits all. I hear over and over again “social is important,” “You gotta build a Facebook community of thousands of followers around your brand,” “keywords in the URL are on the out,” “get your url tweeted & re-tweeted.”
The recent Google algorithm updates (yes plural, if you’ve been reading the right sources), have many in a SEO panic, scrambling to add unique content to their sites, trying to write and re-write catchy phrases & titles, spamming the web with their infographics about not spamming the web with infographics.
A friend of mine always says “SEO is a very deep rabbit hole.” I find that to be more and more true the more I learn about Search Engine Optimization and the millions of ways you can spend your time trying to optimize you or your clients sites. My team and I have recently started looking into writing guest blog posts and what all that entails.
Guest Blog Posting Background Guest blog posting was inspired by how hard it is to blog regularly. (Look at the consistency, or should I say inconsistency of how much I blog here). Bloggers are always looking for more content and more ways to spin that content as something new and interesting to their readers. Featuring a guest blogger solves both problems:
more content: the main blog writer gets a day off from writing
something new and interesting: the blog gets fresh, interesting content from a new perspective
Usually as a thank you to the guest poster, the guest is allowed to include a sign off reference to their own blog or website, link and all.
Our Journey to Guest Posting Oz
We don’t necessarily need the content but we could definitely use more exposure to readers of other blogs and the gratuitous links pointing back at our site. So our journey is to become guest blog posters. I quickly realized that the hardest part about guest blog posting was finding blogs to post to, then upon finding them, figuring out how to contact the author. As each blog became it’s own research project, I started to think the Guest Post idea was not worth the time involved.
Then I heard an interview on WebmasterRadio.fm with Ann Smarty about her site: MyBlogGuest.com guest blog posting community – an open forum for bloggers to connect and share content ideas and unique/original posts with each other.
Regular bloggers go there to post guest authoring opportunities when they need a break from writing, and writers go there to earn valuable content placement in front of high-readership blog audiences. What a great free place to connect with other bloggers – thanks Ann!