Thoughts on Thursday’s Google Algorithm Change

Don’t panic!

I know, I know. My stomach turned a bit too when I got emails asking if I’d heard about the most recent Google drama – the same stomach twinge I get when I drive by a cop, even when I’m not speeding. But the same reality is true – there’s no need to panic if you’re not breaking Google’s “laws”. I’m not a content spammer or farmer or scraper. I write my own posts on this blog. If I ever invite a guest to write, it will be something original. I write original content for all my clients. And I try to make sure it’s content worth reading – informative and helpful, or in the very least comical.

I loved the statement made in a recent article that said something like, “Google is turning the web into a jungle” in reference to the thousands of pages of junk that spammers are churning out trying to rank something in the great search engine. I wouldn’t say it’s Google’s fault, but the web is definitely starting to feel very crowded by thousands of useless sites.

SEO’s reading this – those of us not speeding, or at least not much more then 5 or 10 mph over the limit, keep up your good work. Produce excellent content and maintain safe and legitimate linking campaigns. Google is getting better at weeding out the junk, which means black hat techniques will not always reign against white hat.

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