The “Monthly Moz-Letter” almost got deleted today on my crusade to clean out my Gmail inbox. Glad I decided to open it – I almost missed this gold nugget from the Rand(om) Question section:
One last thing I’ll say about Panda in particular – you need to be willing to take dramatic action to respond. The sites I’ve seen recover are those who’ve done a complete redesign and a refresh of their content, making things so wonderfully amazing that they stand out as the best result for the query. Those who’ve made iterative attempts to reduce ads a little or throw some extra paragraphs on a page so as to hopefully get over the Panda algo generally haven’t.
Best of luck!
My take away? The huge light bulb moment SEO insight? If you want to rank first in Google in a post-Panda world, you’ve got to be
a resource the best resource on the topic you’re targeting. Lead-aggregation sites (one of our biggest local rankings enemies in the moving industry) can’t just add tons of bogus content with a few keyword mentions, and increase their link buying budget and hope to outrank legit, helpful sites. But this also means that the websites of legit, authoritative businesses might not rank well if those biz owners don’t share their knowledge , and instead get caught up in the “Everyone needs to be on every social network to talk about themselves as much as possible” scamvice. Self promotion across social networks is not the same as being a helpful resource contributing to the betterment of your industry. I’m worried for the thousands of mom & pop businesses across the country that might miss that.
Mom & pop, if you’re reading this, here’s the best SEO advice I’ve got – be the best, most authoritative, most comprehensive, most helpful resource in the world on the topic you’re selling. Give all that helpful information away for free so that it spreads easily (Seth Godin shout-out). Then people will want to visit your site, want to find it in Google, Bing, Yahoo, Blekko, etc and, in turn, those search engines will want to deliver your site to the people using their search engines.