[youtube=http://www.youtube.com/watch?v=sb9eL3ejXmE]
He got 4.8 million views on a video (see above) of his son crying because he wanted to jam out to Single Ladies by Beyonce.
Then he got boat-loads of people to vote for that video, garnering a spot in the list of People’s Choice Awards Winners for Favorite Viral Video Star.
Now if that’s not a great combination of timing, SEO, social marketing, and cute-crying-kid-anomolyism, I don’t know what is. Well done Carlos Whittaker.