Social Signals and Algorithm Changes – Industry Dependent?

During my rabid consumption of SEO knowledge in the form of podcasts, webinars, and blog posts, I’ve come to the conclusion they’re all wrong.

Not entirely, and not necessarily individually. But as a whole, if you combine all the suggestions & theories, they’re very one-size-fits all. I hear over and over again “social is important,” “You gotta build a Facebook community of thousands of followers around your brand,” “keywords in the URL are on the out,” “get your url tweeted & re-tweeted.”

From what I’ve seen in the moving industry, these are not true for everyone. Continue reading “Social Signals and Algorithm Changes – Industry Dependent?”

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Single Ladies Devastation Wins People’s Choice Award

He got 4.8 million views on a video (see above) of his son crying because he wanted to jam out to Single Ladies by Beyonce.

Then he got boat-loads of people to vote for that video, garnering a spot in the list of People’s Choice Awards Winners for Favorite Viral Video Star.

Now if that’s not a great combination of timing, SEO, social marketing, and cute-crying-kid-anomolyism, I don’t know what is. Well done Carlos Whittaker.

Twitter Followers and Following Count Showing 0 Zero Because of a Bug

twitter birds

When I noticed my twitter account has 0 (zero) followers, I didn’t worry quite as quickly as most people would. But that’s because I’ve only ever had a handful of followers anyways. But then I noticed that the number of people I was following had dropped to zero also! Checking around I found that everyone’s counts were set at 0 zero. Very weird. After some searching I found that, according to an article just posted from USA today, twitter reset the counts to zero on purpose until they get a fix installed for a bug some hacker was abusing. The bug allowed the hacker to “force” people to follow them. What happens if the next twitter bug someone finds allows some scum bag to hack into our personal info? Scary. Or even to post tweets as other people? The more our world becomes web-based, the more we depend on others to not fail at protecting us.