Social Signals and Algorithm Changes – Industry Dependent?

During my rabid consumption of SEO knowledge in the form of podcasts, webinars, and blog¬†posts, I’ve come to the conclusion they’re all wrong.

Not entirely, and not necessarily individually. But as a whole, if you combine all the suggestions & theories, they’re very one-size-fits all. I hear over and over again “social is important,” “You gotta build a Facebook community of thousands of followers¬†around your brand,” “keywords in the URL are on the out,” “get your url tweeted & re-tweeted.”

From what I’ve seen in the moving industry, these are not true for everyone. Continue reading “Social Signals and Algorithm Changes – Industry Dependent?”

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