As I see it, AI’s impact on SEO and marketing is most broadly being felt in three areas:
- Content Production Pace
- Search Results
- User Behavior
These three dynamics play off of each other and continue to change each other (as users try new search platforms, for example, Google will continue testing changes to their AI SERP summaries, driving content creators to re-think how they’re generating content, and for whom).
Studying what’s actually going on is hard and changing literally daily.
Still, I believe there are core principles and practices we live by that will succeed regardless of where artificial intelligence and LLM’s take us.
Here’s how AI’s changing the face of SEO and marketing (and how to best respond and optimize for it).
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