As I see it, AI’s impact on SEO and marketing is most broadly being felt in three areas: Content Production Pace Search Results User Behavior These three dynamics play off of each other and continue to change each other (as users try new search platforms, for example, Google will continue testing changes to their AI […]
Author Archives: Daniel
The Pros and Cons of Using AI / ChatGPT to Write an SEO Blog Post (as written by ChatGPT)
Artificial Intelligence (AI) has revolutionized many industries and has transformed the way we work. True or false? I’d argue, “False.” But ChatGPT would disagree. That opening sentence was the first statement it spit out when I asked for a blog post on the pros and cons of using AI to write an SEO blog post. […]
Is There a Google Analytics Annotations API? (Spoiler: Almost)
Originally published June 14, 2019. Updated (yes, actually) March 9, 2020 Can you automatically or programmatically add notes via a Google Analytics annotations API? I’ve been adding annotations to Google Analytics accounts for much of the last decade. I’ve noted development go lives, Google algorithm changes, SEO questions and even holidays that affect traffic or […]
Your AdWords Account: Ad Disapproved – Malicious or Unwanted Software – Why Did My Ads Get Disapproved?
Red Alert Last night, 9:33pm, a slack notification lit up my watch from our lead developer with the preview, “red alert?” Ok, so, that’s probably not a Slack to skip. I jumped into the conversation while at the same time peeking at my email inbox only to notice the “Your AdWords Account: Ad Disapproved” emails […]
Is Twitter Tailored Audiences Conscientious Retargeting?
Read this to change the way you think about retargeting, i.e. following your visitors around the web with ads. Then read this about the exciting new content promotion opportunities Twitter has opened up with the launch of Tailored Audiences.
Rand(om) SEO Insights into Panda
The “Monthly Moz-Letter” almost got deleted today on my crusade to clean out my Gmail inbox. Glad I decided to open it – I almost missed this gold nugget from the Rand(om) Question section: One last thing I’ll say about Panda in particular – you need to be willing to take dramatic action to respond. […]
Guest Post Counterpoint to “Social Signals and Algorithm Changes – Industry Dependent?”
I just ran across your last post and being my usual contrary self, I have to disagree with you when you say a “one-size-fits-all approach wouldn’t work.”
Social Signals and Algorithm Changes – Industry Dependent?
If you’re not standing on the bridge above, it’s relatively unimportant to you. Google treats ranking factors the same way…
Feed the Google Panda
You might be missing out on links, traffic, & rankings – not because you don’t have a story, but maybe because you haven’t told it the right way yet…
Me Venting at SEO Email Spam
Dear SEO Email Spammers…